The Coast Social Network with United Way of Southwest Michigan – Tuesday, August 4

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Heather Cole and Jennifer Tomshack join Zack to talk about getting registered to vote in Michigan!


United Way of Southwest Michigan teams up with “When We All Vote” to boost voter registration in Berrien, Cass, and Van Buren Counties

UWSM’s digital campaign will drive eligible voters to whenweallvote.org/uww to register.

United Way of Southwest Michigan is proud to partner with “When We All Vote,” a nonprofit, non-partisan organization launched in 2018 to promote voter engagement. UWSM is launching efforts to reach eligible voters in our area via digital events, social media, traditional media, and online advertising.

“Civic engagement is a top priority for United Way of Southwest Michigan, and it starts with awareness, education, and participation,” said Heather Cole, Director of Advocacy for UWSM. “When We All Vote is on a mission to increase participation in every election and help close the race and age voting gap. Together, we will work towards changing the culture around voting—starting here in our counties.”

Through the United Way co-branded “When We All Vote” website, everyone can:

  • Check your voter registration status here: weall.vote/checkregistration
  • Register to vote here: whenweallvote.org/uww

Key dates this year for voters to remember:

  • August 4 – Michigan State Primary Election
  • September 22 – National Voter Registration Day
  • October 24 – National Vote Early Day
  • November 3 – Election Day

Funding for UWSM’s digital voter engagement campaign comes from an “Engaging New Voters 2020” grant from the Michigan Nonprofit Association. In addition to funds, grant recipients including UWSM receive materials, swag, digital tools, trainings, technical assistance, peer learning exchanges, and evaluation and analysis from MNA.

Already this year, UWSM has participated in United Way Worldwide’s civic engagement campaign “United We Count. United We Vote.” The campaign is mobilizing local United Ways, partners, and caring citizens in ensuring our communities are counted in the census and can exercise their right to vote.

From racial injustice to rising unemployment, people are looking for safe and meaningful ways to fight for systemic change in our communities. For over 130 years, United Way has brought together leaders in communities to solve problems in a non-partisan manner. That’s why more than 200 state and local United Ways are leading voter and census engagement initiatives across the country.

“At United Way, we know change doesn’t happen alone, that we need every voice to matter and every vote to count,” Cole said.